Will dropped me a line to let me know that Series 3 Collectible Minifigures are soon to be available at LEGO Shop at Home on January 1, 2011. It does appear that $2.99 USD is the new MSRP, as these are listed as such (I knew they had to pay for that back torso print somehow). There will be a limit of 16 figures per order.
I'm also seeing the 2011 LEGO Star Wars sets are now appearing for sale.
Head on over to LEGO Shop at Home now and check them out! You can find the figures by clicking the 'New In Shop' link and then 'Minifigures'. The Star Wars products can be found by clicking the relevant links on the same page.