A few of the highlights include the following:
- CEO Joergen Vig Knudstorp claimed, "The American consumer has returned". The US continues to be a key market for LEGO, generating nearly a third of its sales currently with projections that it will comprise 40% of TLG sales by 2015.
- TLG hopes to double US market share to 8% by 2015, but faces challenges in some US regions.
- Economic instability in the European Union has TLG concerned. The value of the euro dropping relative to the US dollar is another key reason for focusing on the US market.
- LEGO has high hopes for the US release of their board games and the Prince of Persia line.